Target mobile apps with IDFA or AAID

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IDFA stands for Identifier for Advertisers, which is a unique ID assigned by Apple to a user's device Android has its own identifier version called Android

The IDFA is a unique string that users can reset or opt out of entirely, but that still enables advertisers to track them and their engagement within apps By What is IDFA and how to turn off IDFA trackers on apps with Apple iOS starting today to protect your data and privacy

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